Genuine Experiences: Public & Private Domain Customer Acquisition for WeChat Official Accounts

Today's content is not about methodologies or tutorials. It's just a genuine record of the changes over the past two years from someone who restarted writing on WeChat Official Account after a 19-month hiatus.

Why start writing on WeChat Official Account again?

A few days ago, a friend asked me: You've stopped posting for so long, why did you start writing on WeChat Official Account again recently? Moreover, they noticed that the content I write basically revolves around GEO.

I really did stop updating for 19 months. It wasn't until mid-November 2025 that I reopened my WeChat Official Account and slowly started writing. Up to now, I've written about 20 articles or so.

On one hand, I want to record my life and work over the past two years.
I've been doing research and trial-and-error related to GEO optimization for these two years, so naturally, all I write about is this.

On the other hand, it's a more personal reason. In recent months, I've been a bit impetuous and wanted to calm down. Writing, for me, is more like a process of slowing down my pace.

After restarting writing, I realized: WeChat Official Account has completely changed.

To be honest, I didn't think highly of acquiring customers through WeChat Official Account before.

When I wrote on WeChat Official Account a few years ago:

• Most articles had less than 200 reads

• It was common for many articles to have fewer than 100 reads

• After a whole year, there were fewer than 10 genuine consulting customers

Back then, WeChat Official Account was essentially a private domain tool. Read volume depended almost entirely on the number of followers. But this time, after restarting writing, I clearly felt:

WeChat Official Account has been completely pushed from private domain to public domain.

Now, WeChat Official Account is more like the logic of Toutiao:

• Authentic content

• Valuable content

• Not purely AI-generated patchwork

The platform will actively push traffic to such content.

A crucial metric: Share rate

Looking at the data from the past 30 days, you'll find:

• Good articles can reach a share ratio of 5:1

  • 1 share for every 5 reads

• Ordinary articles are basically around 15:1

It's quite surprising that 20 articles brought in over 50 consultations. To be honest, when I started writing on WeChat Official Account again, I didn't expect it to help acquire customers at all. My original intention was simple: to record my work and calm my mind, and I was laid-back about customer acquisition. As I mentioned in my previous articles, we even had to stop promotion because we received too many leads and couldn't handle them all.

The unexpected results are:

• Wrote about 20 articles

• Received over 50 proactive consultations

• Finally converted 12 customers

• The unit price isn't high, ¥2000 per customer

Since GEO has been popular in the past two years, many people want to learn it. Currently, the technology is quite transparent, unlike the early days. Training fees have also been reduced to ¥2000, which is probably why many people are willing to give it a try due to the low price.

Although the training fees aren't much, it had a huge impact on my perception. Because these consultations weren't just "casual inquiries" but real demands.

Why do many peers start writing on WeChat Official Account but give up quickly?

During this period, I also noticed many peers writing on WeChat Official Account.

But many accounts:

• Single-digit reads

• Or a dozen or twenty reads

• Stop writing after a few articles with no feedback

Is the problem really that they don't work hard? No. It's more that: they don't know how to write or what to write about.

A coaching session made me more certain that "authenticity is more important than skills"

On the evening of the 7th of this month, a fellow practitioner specially came to our company to talk to me about WeChat Official Account.

We talked from evening until midnight that day. Later, he even treated me to a late-night snack, and I got home at 1:30 in the morning.

I helped him break down everything from topic selection, structure, and expression methods, and even let him write an article on the spot in my office.

After the coaching, he posted two articles in these few days:

• One with 63 reads

• One with 94 reads, which will definitely exceed 100

He said something to me:

What you write has emotion and makes people want to keep reading.

To be honest, I don't have any writing methodologies.
This was also the first time I coached someone to write on WeChat Official Account.

I just write about what I've really experienced.

I also read his articles and quickly found the problem:
The content itself was fine, but it lacked emotion.

Later, I found out that most of his content was rewritten from others' good articles.

I said something to him:

Don't care too much about how others write; first write about your own real experiences.

It can be:

• Stories between you and your customers

• Mistakes you've made

• Research you've done

• Feelings you've had over the years

Treat WeChat Official Account as a notebook to record your own thoughts.

Some genuine thoughts on "badmouthing peers" and GEO systems

I also helped him correct one thing:
Don't gain attention by trashing peers.

In the internet industry, especially in:

• Website building

• Online promotion

• SEO / GEO

Most practitioners are actually ordinary people. Every individual and every company has their own strengths. We should be good at discovering others' advantages instead of magnifying their shortcomings; people always need to be positive.

Take the popular GEO optimization systems recently for example.

There are many voices online saying they're OEM, source code purchased, or unprofessional.
But I've personally tried several sets, and to be honest, the experience wasn't bad at all:

• Transparent logic

• Clear operation

• Low threshold for cross-industry entrepreneurs

We have an old website-building customer:

• Limited budget

• Unsure if GEO is effective

• First spent ¥1200 to test the waters

The result confirmed:

• At least 2 customers came from GEO

• The customer was very satisfied

This incident also made him confirm:
GEO is a direction worth increasing investment in.

AI can be used, but it can't "live" for you

Now, a large amount of content on WeChat Official Account is AI-generated. I'm not against using AI. But I always insist:

The first draft must be written by yourself.

AI can be used to correct typos and smooth out sentences, but emotions, experiences, and judgments can only come from yourself. Readers can tell at a glance whether an article has emotion or not.

Final thoughts

Now, WeChat Official Account is very suitable for in-depth operation in service industries, such as:

• Website construction

• Software development

• SEO / GEO

• Integrated marketing

As for how to write?

Be authentic and follow your heart.

Write for yourself, but there will always be someone who resonates with what you write at some moment.